How to Strengthen Your In-Spa Marketing

In this day and age, online marketing has become a go-to staple for any successful business. It’s important to get foot traffic to your business and websites through popular social media platforms. However, it’s equally important to market in store. After all, your target audience is there, in the flesh, and ready to buy! So why not use this to your advantage?

Here are a few tips to enhance your in-spa marketing skills.

Getting your team on the same page is a must. Start by leveraging a team meeting to help communicate your marketing goals. Teammates can market quite naturally by simply being educated and in the know. By clearly noting that in-spa marketing is what you’d like to focus on, your team will become more cognizant and focused while working with clients. Here are a few things you can do to help enhance their marketing skills:

• Have a monthly meeting
• Create a monthly retail focus or goals to keep them on track
• Design cheat sheet cards for quick reference (product facts, uses, etc.)
• Use this time to answer product, marketing, and other important team questions
• Make learning fun with quick product quizzes and other fun games

Creating in-spa print materials is another great way to catch your client’s attention. Whether they’re hanging in the waiting area, restrooms, or sitting on the counters, customers love to look around and educate themselves on specials, products, and new services while they are mindlessly waiting for their appointment. Printing monthly specials and upcoming events are just a few things that will catch a client’s attention. Be sure to print in-spa materials with vibrant colors and unique messages in a variety of sizes for the best results.

Industry experts understand the communication between a service provider and client can build trust or break it. It’s important to follow the 80/20 rule. The 80/20 rule dictates 80% of your communication with a client should be about their needs and their goals. Actively listen to your clients while asking questions such as, “what results are you trying to achieve” or “what are your specific concerns?”

Clients coming into your spa are there looking to rejuvenate their skin, get a fresh hairstyle, remove wrinkles, etc. Use these talking points to help upsell products and services that can help them meet their goals. If your regular client is already using products, don’t be afraid to ask if they feel like the products are working or if they might need a refill. Through natural conversation and trying to understand your client, meeting in-spa marketing and sales goals can be a breeze. It’s also important to remain precessional and positive. No one wants to hear a service provider talking poorly about peers or other clients.

Team up with Royal Metis to Increase Your In-Spa Marketing

Opening and managing a spa or salon is an exciting time. In-spa marketing is as simple as teaming up with Royal Metis to get the job done. Whether you are looking to increase service or product sales, marketing in-spa is key! At RMC (Royal Metis Consultancy), we help entrepreneurs develop their business from concept creation and market analysis, to design, branding, and everything in between.

If you are ready to take your spa to the next level via in-spa marketing, contact a member of our team to learn how we can help you.

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