Top 12 Marketing Ideas for Your Spa
Top 12 Marketing Ideas for Your Spa
The Global Spa Market is expected to grow by AED 81.10 bn (USD 22.08 bn) between 2021-2025, progressing at a CAGR of over 6% during the forecast period. In a market poised for growth, it’s important to stand out against the competition.
The experts at RMC (Royal Metis Consultancy) have put together a list of marketing ideas to help you grow your spa business.
1. Google Maps
The first step in marketing your business is to make sure people know where you are! If people are searching online for a spa near them, you want them to find and choose your spa. Google maps can help. Most potential customers search on Google Maps to find local businesses near them.
All you need to do is register your business information on Google My Business and you’ll appear in the Google Maps search results. It’s easy, free, and only takes a few minutes to reap the rewards that come with this increased visibility.
2. The Power of Your Website
Now more than ever, customers look to a spa’s website before they decide to book a spa service. In fact, 76% of consumers look at online presence before they physically visit or make a purchase. If you want to reach the maximum number of potential customers you must have an engaging website.
Your website allows you to showcase your products and services, provide details about your services and opening hours, and even answer questions your clients might have before first contacting you. Depending on your budget you can hire someone to create a custom website or you can easily create one through web-site building tools, such as Wix or Go Daddy.
3. Social Media
In order to expand your reach and brand awareness, your spa needs to be where it’s clients are. And they are on social media! Social media platforms, such as Instagram, Facebook, and Twitter allow you to engage directly with your clients and reach new clients by growing your network. From promoting services and products to sharing videos and other engaging content, social media platforms are one of the most inexpensive ways to market your business.
4. Selfie Booth
The world is obsessed with selfies and sharing an experience on social media. A selfie booth will help you boost brand awareness and allow your clients to showcase their experience on social media. A selfie booth not only promotes your spa services, but it also allows your clients to become brand ambassadors who are happy to promote their wonderful experiences at your spa.
5. Convenient Booking
The easier you make it for your customers to book your services, the more likely they will book services! An online booking system is a vital component of your spa marketing strategy. An online booking system allows clients to book their own appointment online, which makes it more convenient and less of a hassle for everyone involved. Online booking also allows customers to book their services outside of your business hours.
6. Text Messaging
Text message marketing for spas is a gold mine, as the concept is fairly new and not used as much as email marketing campaigns. Although not everyone opens their emails, and sometimes marketing materials go directly to the spam folder, almost everyone reads any text messages sent to their phone.
Your spa can leverage the convenience of text messages to market special offers and promotions, as well as send appointment reminders and confirmations. Not only will this enhance your reach but it will also reduce your spa’s no-show rate to save money.
7. Scent Marketing
It’s a known fact that scent has the power to conjure memories from the past. Scent marketing has been used by businesses all over the world to remind people of a specific brand. If you always place a specific scent in your spa, such as lilac or lavender, your customers will always be reminded of their experience at your spa when they come across that scent.
8. Rewards/Loyalty Program
Loyalty cards are the easiest way to encourage repeat customers. You can motivate your clients to come back for your spa services or to buy more services by offering rewards, such as loyalty discounts or free services on their birthday, when they purchase a certain number of services. You could even offer a VIP program that provides your top clients with special services and early access to promotions.
9. Referral Program
Similar to a loyalty or rewards program, a customer referral program offers incentives for referrals. These incentives could be free services, such as discounts for both the new and existing client, or a free service for every referred client.
10. Leverage Online Reviews
According to BrightLocal, the average customer reads 10 online reviews before they trust a business enough to book a service. Word of mouth is one of the most powerful, and cost effective ways to market your spa. Encourage your customers to post their reviews. Additionally, it’s important to respond to reviews – especially when they are negative. This extra step will let your clients know how much you appreciate their business.
11. Sell Packages
Selling your services in spa bundles can help you sell more services per appointment. Packages also encourage customers to return for future appointments. Providing discounts will make your clients feel they are receiving more value for less money. After all, everyone loves an amazing deal.
12. Contests and Giveaways
A great contest or giveaway is one of the best ways to attract new people to your spa salon and the best way to spread the word is through your social media channels. This type of promotion will only cost you the time invested in purchasing the prize or managing the contest. Your spa contest can include beauty products or spa services. Whatever you decide to offer, just make sure it’s enticing for your clients.
Royal Metis Consultancy
Now that you’re familiar with some of the best marketing methods to promote your spa, it’s time to build your marketing strategy. Need a little help? At RMC (Royal Metis Consultancy), we work with spa owners to help them establish, market, and grow their business. From concept creation, market analysis, and design to branding, marketing, and recruitment, we leverage our experience to help you successfully launch your business. Our professional spa consultants are here to help you from start to finish to ensure you place your best foot forward.
Contact a member of our team to learn how we can help you.