The concept is the DNA of your Brand. A strong and rich vision will translate throughout the facility in an extraordinary experience to your guests. It is soul of the facility and it will which echo on everything thereafter.
The soul of your facility should be embedded within every aspect of their journeys. From the services offered, products used, overall facility set-up and even the selection of their amenities.
Interior design needs to be a reflection of your concept and vision. Services menu needs to translate it, professional products needs to transfer it, your professional team needs to materialise it and your customers’ needs to be immersed in it.
LOCATION AND MARKET ANALYSIS
Location is one of the most crucial elements of a successful business. Understanding where your business will operate and how it relates to the surroundings, is a key for your business sustainability.
A clear profiling and understanding of your target clienteles is a key for the selection of your future investment.
We guide you through:
– Market research;
– Direct and Indirect Competition;
– Competitive Analysis;
– Location Analysis.
INITIAL FEASIBILITY STUDY AND BUSINESS PLAN
Every business envisions success, and this can only be achieved with a clear roadmap. How much will you invest, how long will it take for you to recover your investment, when will you see profits and how will you manage your business on a monthly business; we will clear it all for you.
Our extensive experience sets us in a privileged position to carefully plan your financial investment and make sure it has your business best interest.
We can do so through:
– Financial Forecast;
– Business objectives and correspondent time frames;
– P&L, Cash Flows and ROI;
– Operational Budget;
– Definition of KPI’s
ARCHITECTURAL & INTERIOR DESIGN
The Interior Design of the facility will materialize the Concept. It needs to captivate your customers, transfer them into your world and leaves a print in their perceptions beyond their time within it.
The right distribution of space is key to a successful business. We will ensure your facility revenues generation is maximized while guaranteeing a smooth guests and staff flow, while adhering with all local government regulations.
We can make it a reality through:
– Zones definition based on your business plan & international best practices;
– Layout design with space optimisation to ensure operational productivity;
– Efficient BOH for a smooth operation;
– Layout Compliance with the local governmental requirements;
– Mood and Material boards
– Architectural & interior design
– 3D renders
– FF&E (furniture, fixtures and equipment)
– Contractor selection, supervision and management.
BRANDING AND MARKETING
In nowadays fast paced society, adequate branding is essential to successfully promote your business.
Additionally, we can advise you on the best communication channels to reach your customers, your website content to captivate them and social media strategy to engage them continuously and maximize your business exposure.
We can do so through:
Brand physique Design:
– Brand guidelines
– Brand visual design
Brand identity and positioning Definition:
– Vision, mission & values
– Messages & Targeted audience
– Communication strategy
– Strategy and execution plan
MENU CREATION AND PROFESSIONAL BRAND STRATEGY
A carefully crafted Services Menu coupled with the right professional brands, will assure your business success and ensure your customers retention.
Price engineering is somehow complicated, but once done properly; it can your business cash is sustaining your business future growth.
We make sure that your menu offerings are not only comprehensive but also highly competitive.
We do that through:
– Menu Mix;
– Signature treatments & USPs;
– Professional & Retail Brands strategy;
– Supplier onboarding, negotiation and management
– OS&E shortlisting (Operational Supplies & Equipment)
RECRUITMENT AND SOPS
Your team is your true investment and the true memorable factor
of your business; we make sure they leave an everlasting print of excellence on every client, throughout every service delivered.
We will assist you in securing the right talent through simple and effective recruitment processes that respects the allocated budget.
We can guarantee:
– Adequate head count
– Right People – Right Skills – Right Places
How your business will operate around your customers; is a delicate matter and we carefully craft your SOPs (Standard Operating Procedures) to ensure your services quality level is standardized.
We build it on:
– Guests relations & Service delivery protocols
– Facilities set-up
– Employee Hand-book – HR
– Training in SOP’s implementation
OPERATIONS ANALYSIS AND ALIGNMENT
Once your business is running successfully, you may stop seeing progress or less new customers coming in from the door.
We work alongside your team to keep business on track, whilst always pushing that extra-mile that keeps your services fresh and up-to-date with the latest industry trends.
We can support you through:
– Financials – tracking KPI’s to align budget;
– Operations – ensure vision and SOP’s are maintained;
– Marketing – supporting Manager in active promotion strategies
– HR – Ensuring appropriate head count;
– Mystery Shopper to monitor Guest Satisfaction
BUSINESS EXPANSION AND FRANCHISING
Expanding is a natural progression for any business and you certainly been hoping for since the beginning. Now taking your first steps or trusting someone else to carry your brand name; is always risky.
We can assist you in developing optimal expansion models for your business including franchising.
We will support you in researching and creating the right business format including the development of operations, training, marketing, human resource and procedure manuals.
We can do this through:
– Targeted markets Assessment
– Expansion models recommendation
– Investor profiling and onboarding
ACQUISITION, RESTRUCTURE AND RELAUNCH
Opportunities may come once in a lifetime and sometimes; it even looks either better or worse than it really is. Now the process itself may seem complicated at first but once done properly, it can guarantee your new venture success. We have the expertise to guide you through it all, but we won’t stop there.
Restructuring and relaunching the business, while keeping the good values or brand equity and eliminating or adjusting any wrong practices; is where we excel.
We can support you through:
– Business valuation and acquisition initiation
– Structuring and financial management advisory
– Process mapping and realignment
– Inventory analysis and management structuring
RENOVATION AND REBRADNING
In every business comes a time to change things around and bring it out in a “New Look” to the market. Now this can done either aesthetically or operationally; and we shall make sure both aspects are met spectacularly.
We will also make sure your business is safe and sound by developing a comprehensive business plan and budget to guide you towards new frontiers of success based on a well-structured approach.
We can do this through:
– Interior Re-Design
– Existing FF&E and OS&E analysis and recommendation.
– Revenue and Cost Centres evaluation
– SOPs development, adoption or implementation
– Recruitment & Training support
– Brand re-positioning and marketing